Advertising students deliver a “home run” marketing pitch to see Blue Jays in action
May 15, 2024
Studying at Georgian is so much more than classrooms and textbooks – you have opportunities to experience your program in new ways and learn skills that you’ll use in your future career. Delaney Pedersen, a graduate student in Georgian’s Advertising and Marketing Communications program, stepped up to the plate with her classmates to put their marketing skills to the test. Their game-winning pitch won them a trip to see the Toronto Blue Jays play at the Rogers Centre.
Read about Delaney’s day away at the baseball diamond and how she lived out her sports marketing dream.
From classroom to ballpark
It all started with a class project that turned into so much more. My team had to create a marketing plan to pitch to the Toronto Blue Jays. Our goal was to create a marketing plan that was aimed at a younger demographic of 18 to 24. We had to create a mockup of our ideas from transit ads, poster ads and much more. After weeks of brainstorming, refining and rehearsing, we presented our plan. My team and I were very excited to share our ideas and we had someone from the Blue Jays there to pitch it to. As a result, the Blue Jays chose our team’s ideas, and we were chosen to attend an upcoming game as a reward for our hard work.
Applying classroom knowledge in the real world
The skills and knowledge we gained in class were put to the test during our presentation. From market analysis to strategic planning and presentation skills, every lesson learned was applied to our pitch. It was a hands-on experience that reinforced the importance of collaboration and creativity in the marketing world.
Behind the scenes on game day
Watch this video to experience the game day from my perspective.
Why experiences matter
Days like these aren’t just about having fun; they’re about learning, growing and making memories that last a lifetime. Opportunities like this expand our horizons and prepare us for the challenges ahead in our careers. Plus, they remind us to enjoy the journey and celebrate our successes along the way.
What’s next?
As for what’s next, who knows? Last weekend was the Jays game, but the future holds endless possibilities. Over the course of my sport marketing class, I’ve grown interest in the subject and hope for it to be my career one day. This was a great way to see what could be in store for me in the future. One thing’s for sure, I’m ready to tackle whatever comes my way with the same excitement and determination that fueled our victory in the classroom.
To my classmates, professor, and the Blue Jays organization, thank you for making this day possible. It’s a memory I’ll cherish forever, and I can’t wait to see where the future takes us.