Engage audiences as a digital content creator, strategist or curator
Digital Content Creation and Strategy Ontario College Graduate Certificate program
Deliver compelling messages in today’s media-rich business environment. Capture ideas and develop production skills. Explore user experience and design functionality.
Part-time
Program information
Program description
Post-Graduate Work Permit Eligible (PGWP)
Digital Content Creation and Strategy prepares you to capture ideas and deliver effective messages in today’s media-rich business environment. Through a combination of practical and theory-based learning methods, you develop skills in the production and management of social media, communications, video and audio production, photography, and web design. Focusing on user experience and design functionality, you gain and develop skills through a combination of independent and collaborative projects applied in the context of content creation, strategy and curation. Ultimately, such skills can be applied to almost any sector that informs, engages or educates an audience.
Please note: This program is delivered in the Arch and Helen Brown Design and Digital Arts Centre at 5 Ross St. in Barrie, with Student Services offered at the main Barrie Campus. The campus is located just minutes away from the waterfront. You’ll learn in our fully equipped studios using industry-standard tools, and you’ll have the opportunity to network with leaders in your field and professional clients.
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Intake information
| Start date | Campus |
|---|---|
| Fall 2025 | Barrie Downtown |
Tuition and fees
- Visit our tuition and fees page for detailed information on the cost to attend Georgian.
- Review additional program-specific fees for this program.
- You can afford this! Explore OSAP as well as awards, scholarships and bursaries to help you pay your way to graduation.
What are the admission requirements for the Digital Content Creation and Strategy program?
Digital Content Creation and Strategy admission requirements
- Ontario College Diploma, Ontario Advanced Diploma, Degree or equivalent, in art, business, design, communication, or production.
Applicants who do not possess the above academic requirement may be considered upon submission of a portfolio, including sample work, cover letter and resumé, showing evidence of experience in a related field.
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Why study Digital Content Creation and Strategy at Georgian?
State-of-the-art digital content creation instructional labs
Develop your skills with:
- professional camera equipment and facilities for true experiential learning
- three Mac computer labs with the best-in-class software pre-loaded at your disposal including the entire Adobe Creative Cloud suite
Graduate job-ready
In just one year, you will:
- gain exposure to a variety of career opportunities as a content creator
- develop knowledge and skills that support a managerial career path
- improve your employability before you graduate. and your influence when you begin your career
Businesses are increasingly turning to the online community to connect with audiences, build brand awareness, and drive engagement. As digital platforms become central to marketing and communication strategies, the need for skilled content creators continues to grow. Whether it’s producing videos, managing social media, writing compelling copy, or designing eye-catching visuals, content creators play a vital role in helping brands stand out in a crowded digital space. As a result, the demand for professionals who can create engaging, high-quality content has never been higher—opening up exciting career opportunities across a wide range of industries.
Every day, billions of searches are made online, with Google alone processing over 8.5 billion queries. With more than 5 billion internet users worldwide, the need for relevant, engaging content is constant—and businesses rely on creators to meet that demand.
Adults are spending more time online than ever before—according to recent data from Statistics Canada and global research firms, the average adult now spends over 18 hours per week online, with some studies reporting even higher usage depending on age and region. For younger adults aged 18 to 34, that number can climb to over 25 hours per week, much of it spent browsing social media, watching videos, reading news, and engaging with digital content.
This shift in attention means the demand for high-quality, engaging content is skyrocketing. Every click, scroll, and view presents an opportunity for businesses to connect with their audience—and content creators make that connection possible. From producing short-form videos and social media posts to managing blogs and podcasts, creators are at the heart of the digital experience. As online engagement grows, so does the need for skilled individuals who can craft compelling stories, visuals, and messages that stand out in the crowded digital landscape.
As more mixed-media social media platforms emerge—combining video, audio, text, and interactive features—people are increasingly turning to video content not just for entertainment, but also to stay informed, learn new skills, and explore topics of interest. Platforms like TikTok, Instagram Reels, YouTube Shorts, and Facebook Watch have transformed how users engage with content, favouring short, visually engaging videos that are easy to consume on the go.
According to research, 91% of consumers say they want to see more online video content from brands, and 66% say they’d rather watch a short video to learn about a product or service than read a text-based article. Video has become a powerful storytelling tool that blends emotion, information, and personality into an easily digestible format.
As this trend continues to grow, the demand for content creators who can produce high-quality, engaging video content is rising rapidly. Whether it’s creating tutorials, behind-the-scenes glimpses, product demos, or entertaining skits, today’s creators are expected to adapt their skills across multiple formats and platforms to meet audience expectations and help brands build meaningful digital connections.
There’s a well-known saying among online strategists: “If you can’t be found online, you aren’t in business.” In today’s digital-first world, a strong online presence isn’t just a competitive advantage—it’s essential for survival. Consumers are turning to search engines, social media, websites, and digital marketplaces to discover products, research services, and make purchasing decisions. If a business isn’t visible where its audience is looking, it risks being overlooked entirely. This program is designed to equip students with the skills and knowledge needed to help businesses thrive in this fast-paced, constantly evolving digital landscape. From content creation and social media management to search engine optimization (SEO), data analytics, and online branding, students learn how to craft and execute strategies that ensure a business not only gets found online but stays relevant and competitive.
By the end of the program, graduates are ready to step into roles where they can make an immediate impact—whether working for an agency, supporting small businesses, or launching their own digital ventures. They become the creative, strategic thinkers that modern businesses rely on to connect with audiences, build trust, and grow in a digital age.
Small class sizes
Georgian’s small class sizes provide a more personal learning environment, one-on-one interactions with your professors, and a chance to connect and collaborate with classmates, offering a diversity of educational experiences.
Study DGCC at Georgian to gain experience and forge relationships!
- work with industry-standard tools to create professional-grade content
- build real-world experience through hands-on projects, client-based assignments, and collaborative teamwork
- create content across multiple platforms, including video, audio, web, and social media
- develop a strong personal brand and digital presence as part of your professional portfolio
- explore in-demand career paths, including social media strategist, content creator, digital marketer, brand storyteller, and more
- engage in cross-disciplinary learning with photography, videography, design, and communication courses integrated into the curriculum
- receive feedback from instructors with industry experience, helping you fine-tune your skills for today’s digital market
- participate in workshops, guest lectures, and industry panels to stay current with the evolving landscape of content strategy and media
- access co-op and field placement opportunities, providing valuable work experience and professional connections
- graduate with a portfolio that stands out, showcasing your ability to plan, produce, and promote content that drives results
- network with industry professionals to learn the newest industry trends
- gain valuable skills associated with demonstrating portfolios and interview techniques
- hear about success strategies from current industry professionals
- develop mentor relationships
Expert faculty
Learn from seasoned professionals with extensive backgrounds in marketing and the arts, enriched by years of industry experience, comprehensive education, and valuable network connections.
Is the digital content creation and strategy program right for you?
Video scripting, recording and editing by 2024 DGCC graduate Amardeep Kaur. 1
Thumbnail designed and developed by 2024 DGCC graduate Heath Lane.2
Tour our facilities with virtual reality
Click and hold your mouse to navigate through our downtown Barrie location. For best results, please use a VR headset.
Main campus waiting area – perfect for collaboration
Georgian College’s downtown campus fully-equipped photo/video studio
One of three Mac-based computer labs/classroom equipped with industry-standard software
Industry support
Annual industry networking night and speaker series
The 2024 edition of the Digital Content Creation and Strategy program’s Networking Night served as a huge hit. Students engaged with over 57 college dignitaries, local businesses, and decision-makers. In fact, one student received an on-the-spot job offer, and two other students were offered jobs within two weeks of the event.
Speaker Series 2024
We had 12 guest speakers come in to talk to the students about their craft, the industry in general and most importantly, form positive relationships between students and local businesses in a mentor/mentee format.
The professors in the program were instrumental in my journey. As someone like me who has always been passionate about photography, videography, and editing but having no prior experience, the knowledge and support from DGCC have been invaluable. They’ve not only helped me understand the basics but also instilled the confidence I needed to step in front of a camera, capture moments through photography, and craft compelling stories through editing. Their guidance has truly transformed my skills and outlook in this field.—Gautham Sathish Nair
What career paths can I take in digital content?
With a post-graduate certificate in digital content creation and strategy, students are able to pursue a career in:
- Content Creator: Producing engaging content across a range of platforms including video, blogs, podcasts, and social media, tailored to specific audiences and brand identities.
- Brand Storyteller: Crafting cohesive narratives across multiple digital channels to build a strong brand voice and emotional connection with audiences.
- Email Marketing Specialist: Designing and executing email campaigns that drive engagement, conversions, and customer loyalty through strategic messaging and content personalization.
- Web Content Manager: Managing and curating website content to ensure consistency, SEO optimization, and alignment with brand messaging.
- Digital Communications Coordinator: Supporting communication strategies across digital channels including newsletters, internal platforms, and social media.
- Podcast Producer: Planning, recording, editing, and promoting podcast episodes to engage target audiences and build a loyal listener base.
- User Experience (UX) Writer: Creating microcopy and interface content that enhances the user journey in apps, websites, and digital tools.
- Creative Director (Digital): Leading the creative vision for digital campaigns and overseeing the execution of multimedia content aligned with marketing goals.
- Analytics and Insights Specialist: Interpreting digital data to assess content performance, user engagement, and campaign effectiveness, informing strategic decisions.
- Online Community Manager: Building and nurturing engaged communities around a brand or cause, fostering two-way communication and brand loyalty.
- Freelance Content Consultant: Offering content strategy, creation, and digital marketing services to clients across industries on a project or retainer basis.
Flex MORE. Earn while you learn studying Digital Content Creation and Strategy part-time
The digital content creation and strategy program has been built as a modular program. This allows students to easily take courses while they are working full-time. This facilitates opportunities to apply the classroom learning in their current jobs. Studies have shown that this experiential education produces reinforced learning and immediate benefit for employers.
Benefits of studying part-time:
What you need to know:
Next steps:
What courses are included in the Digital Content Creation and Strategy graduate certificate program?
Course overview
15 Program Courses
Program-specific courses
Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Digital Content Creation and Strategy program outline.
- DGCC 1000 – Introduction to Video Production
- DGCC 1001 – Still Image Editing
- DGCC 1002 – Web Design
- DGCC 1003 – Digital Photography
- DGCC 1004 – Writing for Social Media
- DGCC 1005 – Principles of Visual Media
- DGCC 1006 – Content Creation Strategies
- DGCC 1007 – Media Trends and Approaches
Your course delivery method(s)
In-person and hybrid option
In this program, some courses will provide an option to choose fully in person or fully online. You’ll choose one delivery method, that fits your circumstances, for the duration of the semester.
Please note, delivery methods are based on planning for the upcoming semester and are subject to change.
Frequently asked questions (FAQs)
Yes! The Digital Content Creation and Strategy program currently aligns with the Classification of Instructional Programs (CIP) codes (09.0702) identified as per the latest IRCC PGWP eligibility criteria.
This program includes hands-on projects, networking opportunities, and portfolio development to provide practical experience and help students apply their knowledge. In 2024/25, the DGCC students will have participated in the planning, development and execution of industry-facing events such as working with Huronia Historic Parks (Ste. Marie Among the Hurons), remote podcasting, industry panel presentations, and our coveted Networking Night where businesses interact with the students as the students demonstrate their portfolio!
While prior experience is considered an asset, the DGCC is designed to accommodate beginners as well as those looking to deepen existing skills.
Skills range from beginner to expert.
Students will learn about various aspects of digital content creation, including video production and editing, digital photography and editing, writing for digital platforms, and social media strategy. The program also covers SEO, content marketing strategies, and data analytics.
Students will learn to use:
- video and photography editing software;
- platforms for planning social media campaigns;
- project management tools and techniques;
- content management systems for website development;
- analytics tools.
Skills such as creativity, strong oral and written communication, basic technical skills in content creation tools, analytical thinking, and a keen understanding of digital media trends are beneficial.
Yes, absolutely! Georgian’s Digital Content Creation and Strategy graduate certificate program is designed to prepare you with the tools to become a digital content creator in many sectors and capacities.
As an alternative to working for a company as an employee, you may choose to create your own entrepreneurial career (e.g., social media influencer, freelance content creator or social media producer, etc.).
Yes, Digital Content Creation Strategy graduate certificate at Georgian can be taken on either a full-time or part-time schedule.
Due to the nature of ther program most courses require on-campus attendance. There are a few hybrid (combination of online and in-person), but the delivery model is synchronous (you must be present in all online or in-person scheduled classes).
Most of our courses are delivered in person, as they rely on hands-on instruction using professional videography and photography equipment. Some courses follow a hybrid delivery model, meaning that a portion of the classes take place online through a meeting management platform, while the remaining sessions are held in person. Please note: online classes are synchronous and require attendance at scheduled times.
Please see our program-specific fees webpage to review the technology requirements to be successful in the Digital Content Creation and Strategy program.
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Do you have questions about Digital Content Creation and Strategy? Contact us!
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