Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation.

Intake information

Start date	Campus
Winter 2025	Barrie
Fall 2025	Barrie

Tuition and fees

Visit our tuition and fees page for detailed information on the cost to attend Georgian.
Review additional program-specific fees for this program.
You can afford this! Explore OSAP as well as awards, scholarships and bursaries to help you pay your way to graduation.

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What are the admission requirements for the Business – Marketing program?

Business – Marketing admission requirements

OSSD or equivalent with

Grade 12 English (C or U)
any Grade 11¹ or 12 Mathematics (C, M, or U)

¹: Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M)

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to: www.georgiancollege.ca/admissions/academic-regulations/

Pathways

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit for Prior Learning website for details:
www.georgiancollege.ca/admissions/credit-transfer/

Additional information

Graduates with a minimum GPA of 70 percent can receive credits toward the Honours Bachelor of Business Administration (Management and Leadership) degree program at Georgian College.

For more information on how you can use your credits to further your education, visit the Credit for Prior Learning webpage

What career paths can I take in business and marketing?

Your Business – Marketing diploma gives you many career opportunities

Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, marketing technology specialist and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.

Flex MORE. Study Business – Marketing part-time

Benefits of studying part-time:

Register on a course-by-course basis, paying as you go!
MORE choices. We are always adding more flexible delivery programs and courses.

What you need to know:

Next steps:

Visit the part-time program page

Apply to the part-time program

What courses are included in the Business – Marketing diploma program?

Course overview

17 Program Courses

2 Program Options
2 Communications Courses
3 General Education Courses

Program-specific courses

Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Business – Marketing program outline.