Strategic Marketing Planning

Course description

Students explore ways in which organizations use the controllable elements of product, price, place and promotion to reach business objectives in the marketplace. They use case studies and real business scenarios to examine a broad range of marketing opportunities and problems, including entry into international markets. Students contribute to the development of a marketing plan.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education