Social Media Analytics

Course description

In today’s globally connected world, there are countless sources of information that can be mined, correlated, and leveraged by an organization. The open data movement provides organizations with the ability to access scientific, government, and social research that could greatly enhance their operational and strategic effectiveness. Students in this course learn how to collect, gather, and interpret social influencers, as well as access and utilize numerous open and proprietary data sources.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education