Sales Management in Golf

Course description

In this course, students examine the steps in the strategic sales management process including prospecting, presenting, negotiating, closing, and servicing the sale. Students learn what influences and affects buying behaviour by examining consumer psychological factors such as motivation and personality types. Students explore the role of professionalism, communication, personal interaction, and problem-solving in the selling process especially as it relates to the golf industry.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education