Marketing Comm. 1 (ODE)

Course description

Students are introduced to key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students are introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. They focus on advertising as part of the promotional mix and explores creative approaches and media alternatives, including the internet and social media options, needed to prepare and justify different marketing communication approaches to create brand interest and ultimately brand loyalty. The advantages, pricing, and measurements of different types of media are explored.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact ol@georgiancollege.ca or call 705.722.1500 for more information.