Marketing 2 (ODE)
MKTG 1021
Course description
This course focuses on how to satisfy customer needs through the marketing mix, a collection of business variables which marketers can control and manipulate in changing market conditions. Students explore marketing mix variables in order to create a marketing plan. This includes a focus on pricing, products/services, distribution and marketing communication strategies.
Credits
3
Course Hours
42
Prerequisites
Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50or Post Secondary level MAR 9101 Introduction To Marketing Minimum Grade of 50
or Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50
or Post Secondary level MAR 9103 Marketing Foundations Minimum Grade of 50
or Post Secondary level MKTG 1012 Marketing 1 (ODE) Minimum Grade of 50
or Post Secondary level MKTG 1020 Marketing 1 (ODE) Minimum Grade of 50
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.
Contact ol@georgiancollege.ca or call 705.722.1500 for more information.
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