Marketing 1 (ODE)

Course description

In this course, students learn the fundamentals of marketing including terms, the marketing process, and the marketing mix. Learners examine elements of the marketing field to design a marketing plan by course end. Students leave the course with a solid overview of marketing and can pursue more advanced marketing courses/business-related studies.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

Contact ol@georgiancollege.ca or call 705.722.1500 for more information.