Introduction to Marketing

Course description

In this course, students are introduced to the basic principles of marketing, including the four components of product/service, price, distribution and promotion. Students develop an understanding of the role of marketing in achieving organizational objectives. Students gain insight into the complex and interdependent variables influencing development of successful marketing strategies.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education