Intro to Marketing Research

Course description

In this course students examine the tools and techniques used by marketers to answer a variety of questions about market size and opportunity, the nature of competition, and consumer attitudes, wants and needs.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education