Integrated Mktg Communications

Course description

In this course, students explore the relationships amongst all of the marketing mix elements, particularly promotion from an integrated perspective. Emphasis is placed on formal integrated marketing communications planning.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education