Ethics and Entrepreneurship
MKMN 1020
Course description
Within this course, students explore ethical governance and the entrepreneurial aspects of marketing management. Using a range of real-life scenarios, students discuss the intrapreneurial nature of organizations and how innovation within an organization is executed and measured.
Credits
3
Course Hours
42
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.
For more information, please contact Continuing Education