Digital Marketing (ODE)
MKTG 2045
Course description
This course focuses on the latest in digital based marketing tools and strategies including: search engine optimization, website analytics, social media platforms, and mobile communications. The main focus will be to enable students to develop and implement integrated marketing campaigns and strategies by leveraging multiple digital marketing platforms in a simulated Business-to-Consumer (B2C) environment.
Credits
3
Course Hours
42
Prerequisites
Post Secondary level MKTG 1000 Introduction to Marketing Minimum Grade of 50or Post Secondary level MKTG 1004 Marketing Foundations Minimum Grade of 50
or Post Secondary level MKTG 1012 Marketing 1 (ODE) Minimum Grade of 50
Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.
Contact ol@georgiancollege.ca or call 705.722.1500 for more information.
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