Digital Marketing

Course description

In this course, students learn how to develop and implement an online marketing presence for business-to-business (B2B) and business-to-consumer (B2C) environments. Students focus on applying strategic and creative digital media marketing principles, such as interactive media, search engine optimization, and web design principles to create a complete range of effective media marketing. To measure the success of their digital media campaign, students explore a range of analytical and measurement techniques and use the most valuable strategies to analyze their website development and media success.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education