Digital Campaign Mgmt Analysis

COMP 2107

Course description

As digital marketing becomes ever-more sophisticated, the tools and utilities that analyze user behavior are becoming an increasingly important way to gauge campaign success. Students experience the entire process of reaching, acquiring, converting, and retaining users from a particular target market, using a variety of Web-based applications. All of the digital components of a campaign-including the integration of analytics tools-are implemented to monitor the usability, accessibility, and effectiveness of Web-based content in terms of strategic objectives.

Credits

3

Course Hours

42

Prerequisites

Post Secondary level COMP 1102 User Experience Minimum Grade of 50
or Post Secondary level COMP 3027 User Exper/Interaction Design Minimum Grade of 50
or Post Secondary level COMP 1053 Information Architecture Minimum Grade of 50

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education