Copywriting and Content Strat

Course description

In this course, students are introduced to the art of creating marketing communications messages to achieve the marketing and campaign objectives. Students learn the basics of content strategy, creative thinking, and content development. Emphasis is placed on the creation of copy and content for all marketing communication types.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education