Applied Digital Mktg

Course description

Through experiential learning, students apply skills acquired in previous courses to a variety of case studies, TreeFort projects, and mini campaigns. Students utilize industry-standard digital tools, creative software, content management tools, and analytical tools. Media buying and creative strategies are developed for a range of digital environments and marketing situations to enhance student knowledge and experience in digital marketing.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education