Advertising, Promotion, & PR

Course description

In this course, students examine advertising, promotion, and public relations principles and best practices from a managerial perspective. Students also develop their understanding of media planning and creative development across a wide range of media as they develop an integrated marketing plan, including marketing communications strategies (MARCOM), to fit within the overall marketing mix for a brand.

Students registering for credit courses for the first time must declare a program at the point of registration. Declaring a program does not necessarily mean students must complete a program, individual courses may be taken for skill improvement and upgrading.

For more information, please contact Continuing Education