Study Business – Marketing part-time

Ontario College Diploma

Learn the business of marketing and how to apply it in the real world. Be job-ready or pursue further studies.

Please refer to the Business – Marketing program page for all of the main details, including admissions requirements.

Program information

Program description

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation. 

Marketing professional standing at a whiteboard giving a presentation to colleagues

What career paths can I take in business and marketing?

Your Business – Marketing diploma gives you many career opportunities

Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, marketing technology specialist and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.


Review program admission requirements and information about career opportunities.

Course information

Course offerings and equivalents

Currently available courses are linked below. Please see our course listings of available General Education and Communications courses for this program.

Applied Digital Marketing and Analytics
MKTG 2041
Copywriting and Content Strategy
ADVE 1003
Digital Video and Content Creation
ADVE 2024
Graphic Design for Advertising
ADVE 2022
Introduction to Marketing Research
MKTG 1019
Marketing Technology
MKTG 2046
Media Planning
ADVE 1008
Ontario Colleges' Marketing Competition Preparation
ADVE 2026
Principles of Event Planning
BUSI 2013
Public Relations
ADVE 2004
Sport Marketing and Sponsorship
MKTG 2031
Strategic Marketing Planning
MKTG 1018
Strategic Marketing and Professional Practice
MKTG 2039

How to apply to the part-time Business – Marketing diploma program

Register on a course-by-course basis, paying as you go

Part-time students do not go through an application process for this program. To register for courses, you’ll need a Georgian College student number and declare your major. Declaring a major allows you to take all courses under that major.

  1. Request a student number via the online form
  2. Declare your major by emailing registrar@georgiancollege.ca or calling 705.722.1511
  3. From the course listing, select the course(s) you want to register for
  4. Add the course(s) to your cart and proceed to checkout and submit payment

Need help with registration?

Contact the Office of the Registrar

Frequently asked questions (FAQs)

Finance and fees

Are part-time students eligible for the Ontario Student Assistance Program (OSAP)?Georgian College Chevron

As a part-time student, you may be eligible for OSAP funding, depending on the number of courses you take per semester.

For more information about OSAP, including eligibility requirements and how to apply, visit the OSAP/financial aid webpage.

What is the cost of the program?Georgian College Chevron

As a part-time student, you can take one to three courses per semester, paying on a course-by-course basis.

For course fee information, select a course from the course information section of this page.

Online learning

What is an OntarioLearn (ODE) course?Georgian College Chevron

These courses are offered through OntarioLearn. Visit the OntarioLearn webpage to learn more.

OntarioLearn courses are set up as equivalents to the Georgian courses. You can choose to take the ODE courses or the Georgian courses.

When a Georgian course isn’t available to be delivered online, we’ve listed an OntarioLearn course in the delivery schedule. The majority of the Georgian courses have ODE equivalents set up. You can choose to take either course.

Credit for Prior Learning (CPL)

Can I transfer credits or prior life or work experience to fast track my studies?Georgian College Chevron

Previous postsecondary education: If you’ve completed courses, or some or all of a program, at another accredited postsecondary institution, you may be able to transfer all or some of your courses into a related program at Georgian.

Relevant work or life experience: If you have relevant work and/or life experience that relates to your program(s) of interest at Georgian, Prior Learning Assessment and Recognition (PLAR) is an academic credit option.

To learn more about transfer credit and PLAR, visit the Credit for Prior Learning webpage.

Do you have questions about studying Business – Marketing part-time?

Questions about the program?

Tammy Burke-Marson, Programming Support Assistant