Marketing professional standing at a whiteboard giving a presentation to colleagues

Become a marketing professional and help drive results

Business – Marketing Ontario College Diploma program

Learn the business of marketing and how to apply it in the real world. Be job-ready or pursue further studies.

Program code BMKN
Duration 2 Years
Credential Ontario College Diploma
Program Delivery Full-time +
Part-time
Program delivery method(s) In person What does this mean?

Program information

Program description

Marketing professionals drive organizational success for corporations and non-profits by translating customer desires into effective strategies. Students learn to assess market opportunities, segment target markets, and create strategies and tactics that help achieve organizational goals. Students build a solid business foundation and develop skills across the spectrum of marketing activity, from research, through strategy development and planning, sales, digital marketing and social media, and persuasive communication across media platforms. Through a busy, student-run agency, students work on a wide range of projects which they ultimately pitch to the clients for possible implementation. 

Intake information

Start dateCampus
Winter 2025 Barrie
Fall 2025 Barrie

Tuition and fees

What are the admission requirements for the Business – Marketing program?

Business – Marketing admission requirements

OSSD or equivalent with

  • Grade 12 English (C or U)
  • any Grade 111 or 12 Mathematics (C, M, or U)
1

Minimum of 60% in Grade 11 College or University level Mathematics (MBF3C or MCF3M) 

Mature students, non-secondary school applicants (19 years or older), and home school applicants may also be considered for admission. Eligibility may be met by applicants who have taken equivalent courses, upgrading, completed their GED, and equivalency testing. For complete details refer to: www.georgiancollege.ca/admissions/academic-regulations/

Pathways

Applicants who have taken courses from a recognized and accredited post-secondary institution and/or have relevant life/learning experience may also be considered for admission; refer to the Credit for Prior Learning website for details:
www.georgiancollege.ca/admissions/credit-transfer/

Additional information

Graduates with a minimum GPA of 70 percent can receive credits toward the Honours Bachelor of Business Administration (Management and Leadership) degree program at Georgian College.

For more information on how you can use your credits to further your education, visit the Credit for Prior Learning webpage

What career paths can I take in business and marketing?

Your Business – Marketing diploma gives you many career opportunities

Entry-level positions for graduates may include marketing coordinator, social media specialist, sales representative, marketing technology specialist and similar roles within a range of corporate settings, agencies, and non-profit sectors including the arts, education and health, and charitable organizations. Career pathways for marketing professionals may lead to executive-level positions or self-employment in a consulting capacity.

Flex MORE. Study Business – Marketing part-time

Benefits of studying part-time:

  • Register on a course-by-course basis, paying as you go!
  • MORE choices. We are always adding more flexible delivery programs and courses.

What courses are included in the Business – Marketing diploma program?

Course overview

17 Program Courses

2 Program Options
2 Communications Courses
3 General Education Courses

Program-specific courses

Semester 1 courses are listed below. For a full list of courses in the program including course descriptions, view the Business – Marketing program outline.

  • ACCT 1000 – Financial Accounting Principles 1
  • BUSI 1001 – Introduction to Organizational Behaviour
  • COMP 1003 – Microcomputer Applications
  • MATH 1002 – Mathematics of Finance
  • MKTG 1000 – Introduction to Marketing
  • Select 1 course from the communications list during registration.

Your course delivery method(s)

In person

This program is delivered fully in person and requires you to attend campus.

Please note, delivery methods are based on planning for the upcoming semester and are subject to change.

Three colleagues sitting together in an office setting collaborating on a campaign

Advertising and Marketing Communications

Gain valuable experience in our student-run agency and on your field placement. Great industry connections. Awesome job prospects!

Three Business students at a table with laptops while a professor stands in front of a whiteboard giving a lecture

Business

Build a solid foundation in business. Valuable hands-on experience to launch your career from here or take advantage of pathways to further studies.

Entrepreneur wearing a denim collared shirt and smiling while standing at a counter using a laptop in a workshop setting

Business – Entrepreneurship

Be your own boss or lead innovation in an established business. You’re going places!

A digital content creators sitting at a desk with coffee and two monitors, editing a video using editing software

Digital Content Creation and Strategy

Deliver compelling messages in today’s media-rich business environment. Capture ideas and develop production skills. Explore user experience and design functionality.

Do you have questions about Business – Marketing? Contact us!

Thinking about applying to Georgian?

Contact our student recruitment team to explore your study options.

Already applied to Georgian?

Connect with the Office of the Registrar for admissions-related questions.

Are you an international student?

Contact our international recruitment team to learn more about studying at Georgian. 

Ways to connect

Open House

Visit us in person at Open House on Saturday, Nov. 16 at all campuses.
Learn more and RSVP

Campus tours

Take a guided, in-person tour
of our campuses.
Book a campus tour.

One-on-one appointments

Book a phone appointment
with a recruitment specialist.
Connect with a recruiter.

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